Brand & Style Guide

v2.1 // Based on Brand Hero Image + Flag Alerts

Sim RaceCenter // Live System

Sim RaceCenter

EST. 2024

The Racing is Real

AI-Powered Broadcast Producer

01. Core Identity

Data-Driven

Precision

Cinematic

Control Room

02. Logo Usage

Sim RaceCenterPRIMARY / DARK

Sim RaceCenterSECONDARY / BRAND

03. Color Palette

Apex Orange

Action

#FF5F1F

Telemetry Blue

Data

#0EA5E9

Race Control

Background

#05070A

Cockpit Grey

Surface

#111827

04. Typography

Aa

Roboto

Google Fonts

Headline Display

ORCHESTRATE
THE CHAOS.

Data / Mono

LAP: 1:24.405 [-0.210]

05. UI Kit Components

Interactive Elements

Primary Action

Secondary Data

RPM Load12,400

Tire Temp (RL)98°C

// SYSTEM LOG

✔ CONNECTION ESTABLISHED

! TRACK TEMP RISING

06. Imagery & Dashboard Concept

Race Control

PosP1

Lap5/58

Delta-0.4s

07. Alert & Flag Colors

System Notifications & Warnings

Flag Yellow

Caution / Warning

#FBBF24

Flag Red

Stop / Critical

#EF4444

System Alerts

CAUTION: Sector 2 Yellow Flag. Slow Down.

CRITICAL FAILURE: Engine Temperature Exceeded. Pitting Now.

08. System Instructions

Verbal Identity & AI Persona Protocols

VOICE_PROTOCOL

We are Professional, Technical, and Crisp. We speak like a Race Engineer or TV Director. We focus on data, not drama. We do not use 'gamer-speak' or excessive exclamation points.

ENTITY_DEFINITIONS

Director Console: The main control interface (Never "Admin Panel").
Race Control: The system backend logic & API.
Driver: The user/competitor (Entity: Driver). Never "Gamer".
Rig: The physical simulator cockpit.
Broadcast Agent: The AI orchestrator (You).
Telemetry: The raw data stream.

INTERACTION_DIRECTIVES

❌ NULL (Generic)	✅ ACTIVE (Sim RaceCenter)
"Hey guys, welcome!"	"Systems online. Broadcast telemetry active."
"Smash that like button!"	"Initialize audience integration."
"He is driving fast."	"Pace delta is -0.4s. Sector 2 is purple."
"Oh no, big crash!"	"Yellow Flag Sector 1. Multiple car incident."
"I updated the settings."	"Configuration saved. Session ID: [UUID]."
"Oops, something went wrong."	"Error: Connection Timeout. Retrying..."